Social elements in “Pixie Hollow” are minimal, thanks to a rigorous filtering system that prevents kids from cursing or sharing personal information, and basically encourages them to speak only in pre-approved phrases such as “Tinker-talents are great!” Kids can add other fairies they meet in “Pixie Hollow” to a buddy list, but they will probably do so more for the rewards given for collecting friends than the minimal opportunities for interpersonal relationships.Ĭontinuing “Pixie Hollow’s” theme of personalization, the prizes for most minigames and other activities are things like flowers, leaves and seeds that can be used to create or purchase additional clothing items or furniture for a fairy’s home hollow. They’re all simple enough for little hands, but feature gradually increasing difficulty levels for older players.
Players have to build a spider web to guide a dewdrop, for instance, or loop together airborne flower petals to collect them. Most of the games are engaging and original, not just old casual games re-skinned with “Fairies” trappings. “Pixie Hollow” loosely follows the “Club Penguin” layout style that distributes minigame spots across several interconnected areas. Things are already off to an auspicious start: Disney unveiled the character creation tool solo several months ago and already has more than 7.5 million user-designed fairies. While there are no boy fairies - this is squarely a girl’s world - the sheer number of options guarantees that no two fairies will look alike.
Kids first create, customize and name their fairy avatar from a dizzying array of options, like hairstyles and colors and a broad swath of fairy-appropriate fashion choices including leaf skirts and flower-petal tops.
In a climate where virtual worlds are widely viewed as another hot brand extension tactic, “Pixie Hollow” can fly on its own two wings. Instead, the colorful and engaging “Pixie Hollow” online play space, with its lush floral fantasy backdrop and sonorous orchestral background music, puts to shame its much more overtly opportunistic competition.
Given the existing popularity of the brand, Disney could have easily slapped together low-budget graphics and a feeble, ad-festooned web interface, put the “Fairies” label on it and still made megabucks.
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